3Lab is the place for new refreshing programs. It’s an online platform where young creative talents can showcase their innovative and experimental works. A few times a year 3Lab also shows a selection of the video formats on live television (NPO3).
For this renewed platform I was asked to work on the identity and online designs. Together with Digital Natives we created a new mobile first ‘responsive’ website.
For the new platform a modern and flexible symbol was needed to be used for online and offline communication of the brand. The traditional NPO3 colors and a bold, geometric typeface were used as a base to expand the visual identity.
Next to the popular mobile platform we also designed for all other devices. Our goal was to give desktop and tablet users a similar experience with an easy to use interface. Therefor the website was built on a fully responsive framework.